“The mezzanine and ground floor are constantly changing depending on the time of day; people are racing up to their office in the morning or racing back down at lunchtime and in the evening, there might be an event on,” says APA Director Adriano Pupilli. “So it was essential to tap into that energy and keep everything fresh, which gives people the idea there’s always something going on and always something to see.”

By reinvigorating the entry experience of this A-grade commercial tower with digital screens and dynamic content. Dexus is a major Australian real estate investment trust responsible for an extensive portfolio across office, industrial and healthcare properties. 180 Lonsdale is one of its significant A-grade commercial towers in Melbourne’s CBD.

The artwork (by James McGrath) attract new tenants by reinvigorating the foyer. This was achieved through digital activation on a large scale, transforming the foyer into a place of wonder, delight and engagement.

Reimagining a modern foyer.
The integration of architectural spaces, digital screens and dynamic content creation was conceived as one.